We start with research, we formulate hypotheses and then move to action by making real connections.An endless circle that creates value for your product.
We start with research, we formulate hypotheses and then move to action by making real connections.An endless circle that creates value for your product.
Our work method is based on a 4-step circular path in which we start from a study and research phase and then formulate hypotheses leading to action that in turn generates real connections.
In this process, circularity itself is the value: each single phase forming a base for the next one, without ever reaching a definitive final result.
When a company wants to orchestrate experiences for its customers, the first step is studying in order to understand. What are these experiences exactly? Which of them bring value? And which of them are your competitors already providing? In what phase of the branding cycle should interactions be focussed?
Quantitative assessment of brands’ digital identity in order to capitalize on customers’ unsatisfied needs. This means understanding the actual performance of a product, a web page for example, based on how well it can actually be found by search engines.
Definition of purchasing paths and procedures and of people’s differing needs in the various phases of the process. This enables us to identify the channels or instruments capable of driving customers in the right direction.
Upstream of experience design, the research part of User Experience studies users’ interactions and analyses their operating flows. Our team of researchers analyze available information to identify the areas of a website or app that can be improved.
In the study phase, we do quantitative and qualitative interviews of the target users using various platforms, physical or virtual. The results of this phase indicate a product’s strengths and weaknesses.
When the scenario has been defined and all the potentially interesting opportunities identified, we enter the “thinking” phase. We think, design and develop strategies for onboarding procedures or tools to use for lead generation, but also the channels and interactions to create.
The connection planning strategy enables us to identify the right channel/content mix for conveying our message as precisely as possible.
Community, Culture, Company, Category, Citizens: we use this marketing framework to analyze the environment in which a company operates and map the client’s needs on a strategic level.
Strategy and innovation starts from the bottom up: this means it can sometimes be useful to embrace customer participation in defining one’s strategy.
The strategy is a goal-oriented resources allocation plan. It’s up to us to establish the most efficient resources distribution for the target in question, without losing sight of the project as a whole.
We have studied, devised and created a strategy but now is the time to launch it on the market and test our ideas on users. On this basis, we produce prototypes and test them, the single most important point in our narrative.
In our sector, it’s unwise to get carried away by enthusiasm and assume that a product will work because it’s based on sound and innovative thinking. This is why, before completing a project, we produce an MVP (Minimum Viable Product). This is a static or dynamic prototype, a “virtual” product as close as possible to the definitive one, on which to carry out qualitative or quantitative user tests, which yield precious information for the real development work.
A series of activities we carry out immediately before the “connection” phase. They include design and planning of architectures for user journeys and all the flows the user will follow regarding a given digital product, as well as prototype testing. Within the circularity of our method, in which monitoring and maintenance of the product are ongoing activities, analysis of test results enables us to restart design work, if necessary, to improve the design and the user experience.
What looked like an ideal solution doesn’t guarantee the desired results? A page doesn’t deliver the performance you expected? Problems like these can’t be solved with mere assumptions: scientific method is needed. So we run tests on the public to compare an original product with one of its variants. On the basis of users’ reactions, we can thus identify the option that guarantees the best experience.
At the end, we start up again. So in a sense, this is at one and the same time the terminal and the initial phase. If everything has confirmed our ideas, now is the time to measure up with the market and test what we have imagined in order to develop connections with clients.
Once the study phase, prototyping and testing are over, we check the user experience, modify the product on the basis of the results and move on to the actual physical development.
Continual modifications to the User Experience on the basis of testing results enables us to design an appealing product architecture capable of being further improved in response to user feedback.
The quality of a product, or its User Experience, must always be kept at high levels. – This is why we never stop testing it and assessing it, even when the product is finished.
Industrialization of the process, plus validation of results. – Guaranteed maintenance of a defined level of quality is obtained by use of KPI monitoring, which can provide confirmation that a product or service is capable of generating value.
